As the month comes to an end and we start to get ready for our summer vacations, take a minute to read through some great content we’ve collected for you.
We’ve rounded up some of our favorite blog posts in sales, marketing and customer service that were published in June. This months’ Super Seven Round up features content published on HubSpot, Clickz and Inc.
Sales
What to Say to Get Prospects to think "That's Really Interesting!"
In a nutshell: What is better – an elevator speech, unique selling proposition or value proposition? Jill Konrath explains the difference between the three and when to use them.
Written by Jill Konrath @jillkonrath
10 Tips For Asking More Effective Sales Questions
In a nutshell: Sales is often a game of questions but, unless you ask the right questions, you won't uncover the right needs. Tony Alessandra shares ten tips for asking more effective sales questions.
Written by Tony Alessandra @TonyAlessandra
Marketing
It’s Halftime: How Are You Adjusting Your Digital Marketing Game Plan to Win?
In a nutshell: It's halfway through the year and we should now use this "halftime" to assess how you are doing against your goals, make adjustments to your playbooks and begin the second half with a renewed vigor. Ellen Valentine covers four things you should be thinking about for the rest of 2014.
Written by Ellen Valentine @EllenValentine
Climbing To 48%, Mobile Email Open Rates Nearly Overtake Desktop
In a nutshell: The number of emails opened on mobile devices reached 48% by the end of last year. Amy Gesenhues explains the importance of mobile in a successful email marketing strategy.
Written by Amy Gesenhues @amygesenhues
Customer service
Every Customer Wants These 5 Gifts
In a nutshell: Customers want solutions to their problems and according to Bob Burg, author of Adversaries into Allies, your customers want five gifts from your business. Geoffrey James tells you exactly what these five things are.
Written by Geoffrey James @Sales_Source
Things That Customers Hate About Customer Service
In a nutshell: When customers have bad service experience with any business, they don't just complain about it but most of them spread bad words of mouth about their experience to vent out their anger. Brian Smith looks at three things that customers hate.
Written by Brian Smith @Brian_Smithx2
Free can be a great customer service strategy
In a nutshell: One of the greatest ways to provide great customer service is to give something of value away for free. It doesn’t have to be anything big or expensive - It can be something small. Customer service expert Shep Hyken discusses why you should include "free" within your customer service strategy.
Written by Shep Hyken @Hyken
Conclusion
We hope you have enjoyed this monthly round up of sales, marketing and customer service blog posts.
Use these tips to help your sales teams ask more effective sales questions, your marketing teams to review their halftime game plans and your customer service teams to think more about using free within their customer service strategy.
We weren’t able to round up all of the blog posts that were published this month. If you read something you would like to share, feel free to comment below.
Have a great summer!
We’ll take a break from posting on the SuperOffice blog for the next few weeks and will return at the end of July for another Super Seven round up. We hope you have a great summer vacation and look forward to creating great content again for you soon.
