I’m sure by now you’re back into the swing of things and getting ready for the busiest period of the year.
But, before you do, take a few minutes to read the below and click through to read some great content that we’ve pulled from all over the web.
We’ve rounded up some of our favorite blog posts in sales, marketing and customer service that were published in August. This months’ Super Seven Round up features content published on Marketing Profs, INC and Content Marketing Institute.
Sales
10 Sales Plan Activities That'll Quickly Improve Prospecting Results
When you get thrown into something new, you are thrown back into learning mode again. In this post, Jill Konrath provides 10 sales plan activities that will help you improve prospecting results.
What you quickly notice is how focused it is on understanding your customer. The reason for this is, the customer is what matters the most.
Written by Jill Konrath @jillkonrath
7 Benefits of a Prescriptive Sales Process
In most organizations, too few sales people are over performing. One of the best ways to help your entire sales team perform at this level is to write out a prescriptive sales process. By spelling out the steps that the over performers often use, you can develop the rest of your sales staff.
Ken Thoreson explains the benefits of a prescriptive sales process.
Written by Ken Thoreson @KenThoreson
Subject Lines That Work For Sales Emails [Infographic]
As sales people, you spend an inordinate amount of time trying to communicate with your prospects and buyers. Therefore, it seems to that you might want to get it right, and focus just as much time writing the subject line as you do in writing the email.
Jim Keenan shares a fascinating infographic on subject lines that work for sales emails.
Written by Jim Keenan @keenan
Marketing
Marketing Email Year-Over-Year Benchmarks and Trends
Your email subscribers are now getting more promotional emails than they did one year ago and an even higher percentage of them remain unopened. However, subscribers who are engaged with your brand and content are more engaged than ever!
Marketing Profs have published their key findings from the latest Email Marketing Benchmarks and Trends report that is based on data collected between Q2 2013 and Q2 2014.
Written by Ayaz Nanji @ayaznanji
2014 B2B Content Marketing Research: Strategy is Key to Effectiveness
Having a documented content strategy can really improve content marketing effectiveness and businesses that have a documented content strategy are less challenged with every aspect of content marketing.
This, amongst further detailed research can be found in the latest edition of the fourth annual B2B Content Marketing 2014 Benchmarks, Budgets, and Trends report, created by Content Marketing Institute.
Written by Joe Pulizzi @joepulizzi
Customer Service
8 Common Customer Complaints and How to Fix Them
No matter how hard you try, you will never be able to prevent all of your customers from complaining. However, responding to customer complaints using smart customer service tactics is a winning proposition.
The key to outstanding customer service isn't always what you offer, but how you respond.
Barry Moltz shares the best answers to the 8 most frequently heard customer service complaints.
Written by Barry Moltz @barrymoltz
10 Must-Haves for Great Customer Service (Infographic)
Resolving customer service issues quickly and in a single interaction is one way to win repeat business and more than 80% of consumers require some form of customer service when making online purchases.
However, consumers today have a long list of demands when it comes to providing top-notch customer service.
Graham Winfrey shares an infographic that provides 10 tips for how to keep your customers happy by creating great customer service experiences.
Written by Graham Winfrey @grahamwinfrey
Conclusion
We hope you have enjoyed this monthly round up of sales, marketing and customer service blog posts.
Use these tips to help your sales team improve prospecting results and sales processes, your marketing team to analyze email and content strategies and for your customer service team to address customer complaints and deliver great customer service.
We weren’t able to round up all of the blog posts that were published in August. If you read something that you think we would like to read, feel free to share it below.
What did you enjoy reading most in August?
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