According to Nucleas Research, for every 1 EUR you invest in CRM, you will see a return on that investment of 5 EUR.
Seventy four percent of CRM users say that CRM software has improved their access to customer data.
And sales productivity can increase by up to 25% when implementing mobile CRM.
You’ve read these CRM statistics before, and new research continues to find a positive impact on businesses that implement CRM software - yet not all businesses are using it.
We know that CRM (customer relationship management) can be intimidating to both small and medium sized businesses. And just like with any kind of strategy, if you only have a handful of customers, why go out and invest in software?
Surely, Excel spreadsheets and post-it notes are enough, right?
Well, not quite.
Sooner or later, you will start to grow, and at some point you will need to introduce a process and a system that is more organized than a pile of spreadsheets. This process or system is called Customer Relationship Management (CRM) software.
CRM software is powerful, yet simple. You can store all contact information in one database, and you can access the data on your desktop when at the office or on your mobile or tablet when on the road.
But when it comes to CRM, one of the biggest challenges is getting internal buy-in.
Easy to use PowerPoint template
YOU know how it can impact your business, streamline processes and make you more efficient, but how do you convince the so called "big-wigs"? How do you get your boss to say yes?
If you're like me, then you start with a business case. But that takes a lot of time, right?
Not anymore!
With our newly released CRM business case in PowerPoint format, we have done the hard work for you and we show you exactly how CRM can positively impact all areas of your business. The CRM business case template is 15 slides and you can simply copy and paste the slides into your company PowerPoint template and schedule that all important CRM meeting with your boss. It's as easy as that!
Get the free CRM Business Case here >>
This CRM business case template will help you to explain:
- Why CRM is now more important than ever before
- How CRM can overcome challenges in your organization
- The most common features of CRM and how you can use them
- How CRM will increase productivity for sales, marketing and customer service
Find out how you can get your entire company on board with CRM and download the free CRM business case template now!
Conclusion
Having real-time access to customer data helps you make informed decisions about what to communicate and sell to the customer. And by implementing a CRM solution later, you miss out on important customer contact information today.
Use this business case to get your entire company on board with CRM and you’ll be on your way to better customer relationships in no time!
What do you think of the CRM business case? Will it help you sell in CRM in to your business?
Leave a comment below when you have read the CRM business case and let us know your thoughts!
